Kim Do-young’s ‘That Day’, director Kim Jong-guk also saw it…”It’s emotional unlike MZ”

Kim Do-young’s ‘such a day’ was known even to the command tower, which was far from SNS. Through quick situational judgment and movement, the club sold related products and hit the ‘marketing jackpot’.

KIA Tigers coach Kim Jong-guk received a question about an SNS post by infielder Kim Do-young, which recently became a hot topic, right after the rain canceled the match against the Gwangju Doosan Bears on the 23rd.

Director Kim Jong-guk said, “I’ve seen ‘such a day'” and laughed, “But who took that picture? These days, people say it’s a ‘meme’, but (Kim Do-young) has an emotional side unlike the MZ generation.”

Kim Do-young, who is in his second year as a professional this year, is called the ‘Gwangju Idol’. He has been a topic of discussion since last year when he wore the KIA uniform for the local team as the primary name, and is currently the player who feels the love of fans the most in KIA.

Naturally, each and every one of Kim Doyoung’s social media activities is attracting fans’ attention. Recently, on his Instagram account, he drew attention by posting the phrase “There is such a day. I have an umbrella in my hand, but I just want to run without looking straight ahead in the rain…”.

Kim Do-young later deleted the post, but a meme called ‘Kim Do-young’s day like that’ was created, resulting in countless parodies among his fellow players and fans.

The KIA club grafted ‘such a day’ into marketing. In the home game against Doosan on the 21st, Kim Do-young sold ‘photo cards’ and led fans to the Champions Field. In addition to regular photo cards, it attracted attention by showing a ‘photo card’ with Kim Do-young’s ‘It’s That Kind of a Day’ picture inserted.

Fans’ reaction was explosive. Throughout the game on the 21st, an endless line was built in front of the photo card vending machine on the 3rd floor of Champions Field. From before the start of the game to the end, the passion of the fans to get Kim Do-young’s ‘photo card’ was hot.

The KIA club even produced a ‘Such a Day’ T-shirt with Kim Do-young’s photo engraved on it. As more than 1,000 copies were sold at the same time as the release, the marketing team is having a ‘good day’.

However, in the case of the 22nd and 23rd, many fans couldn’t get Kim Doyoung’s photo card and turned around. As the rain cancellation was decided early before the spectators could enter, the fans could not go to the photo card vending machine, so they had to make an appointment for the next event. 스포츠토토

Coach Kim Jong-kook told the club front desk that the picture of ‘that day’ was Kim Do-young’s ‘selfie’ and said, “I thought someone took it, but that wasn’t it.”

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