NetEnt Enters Michigan’s New Egaming Market, Multiple Operators Participate

NetEnt entered Michigan on the day the Michigan Gaming Control Board (MGCB) launched online gaming and sports betting in the state, making a significant footprint in the burgeoning U.S. Igaming market.

BetRivers/RSI, BetMGM, Churchill Downs, DraftKings, FanDuel, Golden Nugget, William Hill and WynnBET all opened in the Great Lakes states on Friday 22nd January, offering games from the Evolution Group’s premium casino content suppliers. increase.

Michigan offers games like ‘Starburst’, ‘Blackjack’ and ‘Divine Fortune’ which are already regulated in New Jersey, Pennsylvania and West Virginia.

Jeff Millar, Evolution’s North American Commercial Director, said:

“Friday’s multi-operator success is the result of months of planning for the Michigan operation and years of field experience in the United States.” “The United States is an absolute priority market for the Evolution Group, which is reflected in the size of NetEnt’s first day presence in Michigan.”

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NetEnt’s immediate and large-scale presence in Michigan underscores Evolution Group’s position as a frontrunner in the United States.

Since leading in New Jersey in 2015, Pennsylvania in 2019 and West Virginia in 2020, NetEnt’s games went live on day one. Later this year, Evolution will open a state-of-the-art live casino broadcast studio in Michigan, making it its third broadcast studio in the United States, following New Jersey and Pennsylvania, and its eleventh worldwide.

Jeff Millar continues

“We are poised to add more operators in all U.S. markets in 2021 and have a roadmap to launch our hottest games. Also, as we have shown, new markets have switched on and are ready to offer players a product that stands out the moment the casinos they partner with go live. 』

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